The Challenge

Global beverage company Fosters Group has developed the “Baretta” wine dispensing unit, an innovative product aimed towards the owners of venues, pubs and bars.

The “Baretta” is a simple unit that dispenses champagne and wine by the glass, ensuring the product is always served in its optimum condition, controlling dispensing quantities and minimising wastage.

The Solution

Working with Fosters’ agency, Hoyne Design, Dogma co-ordinated a live action shoot that demonstrates how simple and efficient it is for bar staff to operate the Baretta unit. The footage was then cut with a voiceover and slick graphics to create a convincing sales pitch for Fosters’ sales team to take on the road.

The Results

Fosters was very happy with the DVD, which will serve as an invaluable tool to support the launch of the Baretta. Fosters anticipates strong interest in the product, which will help its clients to easily serve champagne and wine “by the glass” and still maintain profits, even in the busiest venue.