The Challenge

Greta Donaldson Publicity is one of Australia’s most dynamic, creative and versatile public relations consultancies. They identified it was time to take their business online and after disappointing results from other providers finally found out about Dogma.

 

 

 

The Solution

Dogma designed and developed the new Greta Donaldson website in such a way that it not only communicated the visual brand identity of the client, but also their brand values, such as their uniquely feminine touch.

The design employs strong use of the brand colours and is built around highlighting case studies. Brand personality is also achieved by the introduction of the birds as a secondary brand element.

 

 

 

The Results

The client has been very happy with the result and have reported positive feedback from current and potential clients. The website has already delivered strong new business opportunities and forms an essential piece of Greta Donaldson Publicity’s marketing collateral.